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Journal Article

Citation

Jang SA, Rimal RN, Cho N. Health Commun. 2013; 28(5): 443-451.

Affiliation

a Department of Communication , University of Missouri-St. Louis.

Copyright

(Copyright © 2013, Informa Healthcare)

DOI

10.1080/10410236.2012.691455

PMID

22809467

Abstract

This article extends the theory of normative social behavior by conceptualizing drinking refusal self-efficacy as an important moderator in the relationship between descriptive norms and drinking intentions and behavior. A study was conducted among Korean high school students (Nā€‰=ā€‰538) to assess their normative perceptions, drinking refusal self-efficacy, and drinking intentions. We found a significant association between self-efficacy and drinking intentions and behavior, as well as an interaction effect between self-efficacy and descriptive norms on drinking intentions and behavior. Having stronger efficacy appears to mitigate the harmful effects of descriptive norms on drinking intentions and behavior. Implications for school-based interventions are also discussed.


Language: en

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