%0 Journal Article %T Normative influences and alcohol consumption: the role of drinking refusal self-efficacy %J Health communication %D 2013 %A Jang, Su Ahn %A Rimal, Rajiv N. %A Cho, Namauk %V 28 %N 5 %P 443-451 %X This article extends the theory of normative social behavior by conceptualizing drinking refusal self-efficacy as an important moderator in the relationship between descriptive norms and drinking intentions and behavior. A study was conducted among Korean high school students (Nā€‰=ā€‰538) to assess their normative perceptions, drinking refusal self-efficacy, and drinking intentions. We found a significant association between self-efficacy and drinking intentions and behavior, as well as an interaction effect between self-efficacy and descriptive norms on drinking intentions and behavior. Having stronger efficacy appears to mitigate the harmful effects of descriptive norms on drinking intentions and behavior. Implications for school-based interventions are also discussed.

Language: en

%G en %I Informa - Taylor and Francis Group %@ 1041-0236 %U http://dx.doi.org/10.1080/10410236.2012.691455