Citation

Ilakkuvan V, Turner MM, Cantrell J, Hair E, Vallone D. Fam. Community Health 2017; 40(1): 72-80.

Affiliation

Evaluation Science and Research, Truth Initiative, Washington, District of Columbia (Ms Ilakkuvan and Drs Cantrell, Hair, and Vallone); Department of Prevention and Community Health, The George Washington University Milken Institute School of Public Health, Washington, District of Columbia (Ms Ilakkuvan and Dr Turner); Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland (Drs Cantrell and Hair); and Global Institute of Public Health, New York University, New York (Dr Vallone).

Copyright

(Copyright © 2017, Lippincott Williams and Wilkins)

DOI

10.1097/FCH.0000000000000126

PMID

27870758

Abstract

Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand group differences in message-related cognitions (persuasiveness, receptivity, conversation). Message cognitions were highest among the high anger/high efficacy group and lowest among the low anger/low efficacy group.

Language: en