Citation

Neiger BL, Thackeray R, Van Wagenen SA, Hanson CL, West JH, Barnes MD, Fagen MC. Health Promot. Pract. 2012; 13(2): 159-164.

Affiliation

1Brigham Young University, Provo, UT, USA.

Copyright

(Copyright © 2012, Society for Public Health Education, Publisher SAGE Publishing)

DOI

10.1177/1524839911433467

PMID

22382491

Abstract

Despite the expanding use of social media, little has been published about its appropriate role in health promotion, and even less has been written about evaluation. The purpose of this article is threefold: (a) outline purposes for social media in health promotion, (b) identify potential key performance indicators associated with these purposes, and (c) propose evaluation metrics for social media related to the key performance indicators. Process evaluation is presented in this article as an overarching evaluation strategy for social media.

Language: en