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Journal of marketing development and competitiveness

Abbreviation: J. Mark. Dev. Compet.

Published by: North American Business Press

Publisher Location: Atlanta, GA, USA

Journal Website:
https://articlegateway.com/index.php/JMDC/issue/archive


Range of citations in the SafetyLit database: 2023; 17(2) -- 2023; 17(2)

Publication Date Range: --

Number of articles from this journal included in the SafetyLit database: 1
(Download all articles from this journal in CSV format.)

eISSN = 2155-2843

Find a library that holds this journal: http://worldcat.org/issn/21552843

Journal Language(s): English


Aims and Scope (from publisher): The Journal of Marketing Development and Competitiveness is a double blind peer reviewed journal that publishes thought-provoking, in-depth articles that cover the marketing arena and the interface between marketing and firm competitiveness. Articles in JMDC bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, profit and nonprofit organizations, and government institutions. Although the focus is on marketing it also draws on other disciplines including entrepreneurship, management, economics, and finance. JMDC is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.