Citation

Baughman KR, Brown RP. Sex Cult. 2023; 27(5): 1794-1812.

Copyright

(Copyright © 2023, Holtzbrinck Springer Nature Publishing Group)

DOI

10.1007/s12119-023-10090-2

PMID

unavailable

Abstract

Expectations for behavior that might influence early-stage attraction in romantic relationships are likely to be influenced by cultural values, such as those found in cultures of honor. Honor-based ideals emphasize reputation maintenance and create powerful expectations for the behaviors of men and women. This study sought to examine the role of masculine honor norms in how college women in the southern United States respond to behavioral cues presented by a man in an online dating simulation. Specifically, women who more strongly endorsed masculine honor norms demonstrated an insensitivity to aggressive behavior reported by a man who was a potential romantic partner compared to women who did not endorse these same honor norms.

RESULTS indicate that honor-oriented women reported strong romantic interest in a male even when he reveals aggressive actions in his online dating profile. However, women who do not strongly endorse masculine honor norms reported significantly less romantic interest in the aggressive male compared to an otherwise-equivalent non-aggressive male. These results suggest that the impact of honor values on relational patterns can begin as early as the initial attraction stage before any interaction occurs.

Language: en

Keywords

Aggression; Cultural attitudes; Gender role attitudes; Gender roles; Interpersonal attraction; Sexual attraction