Citation

Chambers T, Pearson AL, Stanley J, Smith M, Barr M, Ni Mhurchu C, Signal L. Health Place 2017; 46: 274-280.

Affiliation

Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand.

Copyright

(Copyright © 2017, Elsevier Publishing)

DOI

10.1016/j.healthplace.2017.06.003

PMID

28672147

Abstract

BACKGROUND AND AIM: Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing recall. This study aimed to objectively measure children's everyday exposure to alcohol marketing within supermarkets.

METHOD: Children aged 11-13 (n = 167) each wore a wearable camera and GPS device for four consecutive days. Micro-spatial analyses were used to examine exposures within supermarkets.

RESULTS: In alcohol retailing supermarkets (n = 30), children encountered alcohol marketing on 85% of their visits (n = 78). Alcohol marketing was frequently near everyday goods (bread and milk) or entrance/exit.

CONCLUSION: Alcohol sales in supermarkets should be banned in order to protect children from alcohol marketing.

Copyright © 2017 Elsevier Ltd. All rights reserved.

Language: en

Keywords

Alcohol; Children; GPS; Marketing; Micro-spatial; Wearable cameras