Citation

Royne MB, Ivey SS, Levy M, Fox AK, Roakes SL. Health. Mark. Q. 2016; 33(4): 353-368.

Affiliation

Graduate Program in City and Regional Planning , The University of Memphis , Memphis , Tennessee , USA.

Copyright

(Copyright © 2016, Informa - Taylor and Francis Group)

DOI

10.1080/07359683.2016.1238656

PMID

27841744

Abstract

Thirty years ago, nearly half of the children in the United States walked or rode their bikes to school. Today, less than 15% of children actively commute to school. With the growing obesity epidemic, encouraging children to walk or bike to school has become a national priority. This research examines factors that influence parental decisions allowing their children to walk to school in an urban environment to identify effective marketing and communication strategies to reach those parents.

RESULTS indicate differences in parental perspectives across populations; suggestions for effectively marketing the Safe Routes to School program to minority populations are provided.

Keywords: SR2S

Language: en