Citation

Bradley SD. Media Psychol. 2007; 9(1): 211-239.

Copyright

(Copyright © 2007, Informa - Taylor and Francis Group)

DOI

10.1080/15213260709336810

PMID

unavailable

Abstract

Human sensory processing does not occur in a vacuum. Instead it unfolds over time and reflects the motivational goals of the person. The perceptual system identifies emotionally relevant stimuli from the world, and these stimuli are processed differently than unemotional stimuli. As the nervous system prepares the body for action, motivated attention is directed to relevant objects in the world. These processes are not separable but rather reflect a unified embodied cognition. When visual information is mediated, the body still responds, and cognition of emotionally charged mediated topics reflects the body's responses. This article outlines a dynamic, embodied approach to the cognitive processing of mediated stimuli, presents a connectionist model to account for the cognitive processing, and compares model predictions with past results. The model is driven by data and theoretical work in communication showing that arousal fundamentally affects processing of and memory for mediated messages.
Abstract Human sensory processing does not occur in a vacuum. Instead it unfolds over time and reflects the motivational goals of the person. The perceptual system identifies emotionally relevant stimuli from the world, and these stimuli are processed differently than unemotional stimuli. As the nervous system prepares the body for action, motivated attention is directed to relevant objects in the world. These processes are not separable but rather reflect a unified embodied cognition. When visual information is mediated, the body still responds, and cognition of emotionally charged mediated topics reflects the body's responses. This article outlines a dynamic, embodied approach to the cognitive processing of mediated stimuli, presents a connectionist model to account for the cognitive processing, and compares model predictions with past results. The model is driven by data and theoretical work in communication showing that arousal fundamentally affects processing of and memory for mediated messages.