Citation

Jones SC, Donovan RJ. Aust. N. Zeal. J. Public Health 2001; 25(2): 126-131.

Copyright

(Copyright © 2001, Public Health Association of Australia, Publisher John Wiley and Sons)

DOI

10.1111/j.1753-6405.2001.tb01833.x

PMID

unavailable

Abstract

Objective: To assess young people's perceived messages in three ads for a vodka-based, pre-mixed alcohol beverage, and to assess the extent to which the ads appeared to be consistent with the industry's voluntary code.