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Journal Article

Citation

Cho H, Wilkum K, King AJ, Bernat JK, Ruvarac A, Xu H. Health Commun. 2010; 25(3): 212-220.

Affiliation

Department of Communication, Purdue University, W. Lafayette, IN 47907, USA. hcho@purdue.edu

Copyright

(Copyright © 2010, Informa Healthcare)

DOI

10.1080/10410231003698887

PMID

20461606

Abstract

Using theories on group identity and voluntary risk taking, data gathered through seven focus groups involving 43 fraternity members were analyzed to understand the ways in which the members construct the problems of and solutions to excessive drinking. Control emerged as a metaconcept that is both an undercurrent and interconnection to the expressed opinions. The possession and practice of control discriminated three levels of in-group versus out-group membership. Perspectives on solutions were predicated upon the perceived risk of lack of control and intergroup dynamics. Implications on intervention and policy efforts are discussed.


Language: en

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