Citation

Meyer G, Roberto AJ, Atkin CK. Health Commun. 2003; 15(3): 299-318.

Affiliation

Department of Communication Studies, Marquette University, Milwaukee, WI 53201, USA. gary.meyers@marquetteuniversity.edu

Copyright

(Copyright © 2003, Informa - Taylor and Francis Group)

DOI

unavailable

PMID

12788676

Abstract

Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.