Citation

Johnson DS. Am. J. Prev. Med. 1998; 14(3 Suppl): 93-97.

Affiliation

Corporate Affairs Division, Blue Cross and Blue Shield of Minnesota, St. Paul 55164-0560, USA.

Copyright

(Copyright © 1998, Elsevier Publishing)

DOI

unavailable

PMID

9566945

Abstract

Reducing violence is a critical health and economic priority. In Minnesota, as in other parts of the United States, violence is increasingly viewed as a public health problem. Helping people work together to prevent violence is one way that managed care organizations are collaborating with public health to improve the health of communities. In 1994, Blue Cross and Blue Shield of Minnesota worked with community organizations to develop The Minnesota Action Plan to End Gun Violence, a broad-based solution to a community problem: violence in Minnesota. The goal of this initiative was to develop grassroots solutions to violence and to inspire community members to take action. Outcomes of the initiative included: participation by over 1,000 Minnesotans in 12 community violence prevention forums; a widely distributed action plan; Students Stop Guns, a school-based intervention to keep Minnesota schools gun-free; the Governor's Task Force on Violence as a Public Health Problem, which led to a commitment of resources to prevent violence and respond to the victims and consequences of violence, and the Health Care Coalition on Violence, to institutionalize strategies within the Minnesota health care environment. The project's qualitative evaluation resulted in lessons and advice on how to execute a collaborative health improvement initiative. These lessons have been widely shared with Minnesota community health advocates.