Citation

Mercer GW, Cooper PJ, Kristiansen L. Annu. Proc. Assoc. Adv. Automot. Med. 1996; 40: 283-292.

Copyright

(Copyright © 1996, Association for the Advancement of Automotive Medicine)

DOI

unavailable

PMID

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Abstract

Paid police overtime, supported by paid media advertisments, was used to mount a 5-month, alcohol-impaired driving road check campaign, which checked drivers at a rate of about 21% of the area population per month. Public attitudes and awareness changed, drivers' blood alcohol content (BAC) levels dropped, alcohol-related crash surrogates fell below the projected levels, a cost/benefit ratio of about 1:3.4 was realized in reduced crash costs for the insurer that funded the program. However, when police visibility and media levels fell off, crash proportions rose to non-enforcement levels, even though charge rates increased.

Language: en