Citation

Tamisier D, Ragot-Court I, Eyssartier C, Girandola F. Can. J. Behav. Sci. 2020; 52(1): 48-56.

Copyright

(Copyright © 2020, Canadian Psychological Association, Publisher Elsevier Publishing)

DOI

10.1037/cbs0000162

PMID

unavailable

Abstract

The binding communication paradigm combines knowledge taken from persuasion and commitment theories. Conceptually, the paradigm entails performing a low-stakes act and exposure to a persuasive message. In doing so, the likelihood of achieving an effect on behavior is much greater than for strategies based on solely one or the other of these components. However, there is no consensus on the best presentation order in the binding communication paradigm: Traditional usage suggests that the act must be preparatory (meaning prior to the message), whereas others follow different sequences (during or after the message). The goal of this study was to examine what presentation sequence is most effective in inducing motorized 2-wheeler drivers (TWDs) to reduce their speed. It also aimed to confirm the greater efficacy of the binding communication paradigm over commitment or persuasion alone.

RESULTS show that TWDs exposed to the traditional binding communication condition express the greatest intention to reduce their speed and do so to a greater extent in terms of kilometers per hour. In addition, our results confirm in a general manner that a combined approach is more effective than is either persuasive communication or a pledged commitment alone. (PsycInfo Database Record (c) 2020 APA, all rights reserved)

Keywords

Commitment; Communication; Drivers; Highway Safety; Intention; Messages; Persuasion; Persuasive Communication; Test Construction; Theories; Velocity