Citation

Jalan A. Emerg. Mark. Case Stud. 2021; 11(3): 1-19.

Copyright

(Copyright © 2021, Emerald Group Publishing)

DOI

10.1108/EEMCS-05-2020-0180

PMID

unavailable

Abstract

Learning outcomes: The learning outcomes of this paper are as follows: to understand the language of accounting, to interpret financial statements to understand beyond what's reported and to predict the financial health of a company before it is too late. Case overview/synopsis: The case revolves around the Indian coffee retail giant - Café Coffee Day (hereafter, CCD). Coffee Day Global Limited of which CCD is a part, is the largest producer of Arabica beans in India. The case goes on to discuss the life and profile of VG Siddhartha (hereafter, VGS), whose leadership and farsightedness made coffee a household name in India, traditionally a tea-drinking country. Within just a year or two after its Initial Public Offering in November 2015, the company's financial and legal troubles began to surface. The worst blow came when VGS, the 60-year-old founder and CEO committed suicide on July 29, 2019. His group's mounting debt and impending doom had propelled him to take his own life. Today, the future of CCD remains hanging in the balance, with creditors ready and willing to take the firm into bankruptcy. Complexity academic level: Under-graduates and above. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS 1: Accounting and Finance. © 2021, Emerald Publishing Limited.

Language: en

Keywords

Accounting/accountancy; Bankruptcy/liquidation; Financial risk/company failure; Financial statements/company reports