Citation

Honda LP. Public Relations Inquiry 2016; 5(3): 253-276.

Copyright

(Copyright © 2016)

DOI

10.1177/2046147X15625710

PMID

unavailable

Abstract

In response to multiple LGBTQ (lesbian, gay, bisexual, transgender, and queer) youth suicides in 2010, columnist Dan Savage and his husband Terry Miller sought to provide messages of hope to at-risk LGBTQ youth through the creation of the YouTube-based 'It Gets Better Project' (IGBP). With data gathered from 20 IGBP participants through Skype-and Google Hangouts-based in-depth interviews, the study reveals how the intersection of participants' identities and structural oppressions contributed to their motivations for participation in the suicide prevention public relations (PR) awareness campaign. This critical empirical study offers PR scholars and practitioners insight into participants' multidimensional motivations for campaign participation, and implications for both audiences are discussed. © The Author(s) 2016.

Language: en

Keywords

Suicide; ‘It gets better project’; Activism; Intersectionality; Matrix of domination; Social movement