Citation

Milner RM. Continuum J. Media Cult. Stud. 2012; 26(3): 423-435.

Copyright

(Copyright © 2012, Informa - Taylor and Francis Group)

DOI

10.1080/10304312.2012.665838

PMID

unavailable

Abstract

To Write Love on Her Arms (TWLOHA) is a social-justice nonprofit combating suicide, self-infliction, addiction and depression. TWLOHA is a mediated movement. It was born out of and relies upon social media to spread its message. It also identifies with and contributes to indie youth subculture as an integral part of its argument for activism. Here, I explore how TWLOHA constructs an argument for engagement. TWLOHA and its supporters use narrative argument to advocate for prosocial involvement. This argument draws on the values of indie subculture, emphasizing identification with an indie social imaginary. © 2012 Taylor & Francis.

Language: en