Citation

Brown SL. Road Transp. Res. 2002; 11(1): 43-51.

Affiliation

Department of Psychology, University of Central Lancashire, Preston, Lancs. PR1 2HE, United Kingdom

Copyright

(Copyright © 2002, Australian Road Research Board)

DOI

unavailable

PMID

unavailable

Abstract

This research examined self-reported experiences that had led drivers to decide to stop speeding, and to actually stop speeding for a month or more. It is suggested that deterrents that lead to actual cessation of speeding are more powerful than those that merely lead to intentions to stop. A population-representative survey of 800 drivers was conducted, which showed that direct experiences of detection or crashing were comparatively more likely to lead to cessation than were near-miss experiences, which led to proportionally more intentions to stop speeding. The experience of a peer being detected or having been personally exposed to an electronic media commercial was also shown to be a powerful deterrent. Strengths and weaknesses of the methodology are discussed, and proposals for future anti-speeding countermeasures and research are outlined.

Language: en