Citation

Guria JC, Leung J. Accid. Anal. Prev. 2004; 36(5): 893-904.

Affiliation

Land Transport Safety Authority, P.O. Box 2840, Wellington, New Zealand. jagadish.guria@ltsa.govt.nz

Copyright

(Copyright © 2004, Elsevier Publishing)

DOI

10.1016/j.aap.2003.09.005

PMID

15203367

Abstract

A Supplementary Road Safety Package (SRSP) was developed in New Zealand in 1995/1996 to supplement the compulsory breath test (CBT) and speed camera programmes introduced in 1993. A major feature of the package was the use of emotion and shock advertising campaigns not only to affect high risk driving attitudes and behaviours towards speeding and drink-driving but also to encourage the use of safety belts. Furthermore, the SRSP also emphasised targeting enforcement to these three areas. This package continued for 5 years. This paper estimates the effect of the package on road trauma. The analysis shows that the Package made substantial impact on road safety and saved over 285 lives over the 5-year period.

Language: en