Citation

Kim JH, Yip BHK, Chan RHW. Hong Kong Med. J. 2023; 29(Suppl 1): 4-7.

Copyright

(Copyright © 2023, Hong Kong Academy of Medicine and the Hong Kong Medical Association)

DOI

unavailable

PMID

36919209

Abstract

1. Exposure to alcohol social media marketing is associated with all past-month drinking behaviours and future drinking intentions.
2. Those who are male, university educated, and with lower monthly household income are more likely to be exposed to alcohol social media marketing.
3. Greater exposure to alcohol social media marketing is associated with higher positive drinking expectancies score.
4. Beliefs about positive outcomes of drinking mediate the association between exposure to alcohol social media marketing and drinking behaviours.
5. There is low public support for regulating digital alcohol marketing in this age group.

Language: en

Keywords

Humans; Young Adult; Ethanol; Marketing; Alcohol Drinking/epidemiology; *Social Media