Citation

Burrows SJ. J. Traffic Med. 1992; 20(2): 89-90.

Copyright

(Copyright © 1992, International Association for Accident and Traffic Medicine)

DOI

unavailable

PMID

unavailable

Abstract

The author, vice president of Brand Management for Anheuser-Busch Companies, Inc., describes his company's campaigns against drinking and driving. He describes the following programs: "Know When to Say When"; "Alert Cab"; "TIPS" (Training for Intervention Procedures by Servers of Alcohol); and "Family Talk About Drinking".

Language: en

Keywords

Drunk driving; Safety programs; Safety campaigns; Alcoholic beverages; Beer