Citation

Choi H, Park SY, Moon HB. Travel Behav. Soc. 2022; 28: 214-226.

Copyright

(Copyright © 2022, Elsevier Publishing)

DOI

10.1016/j.tbs.2022.04.006

PMID

unavailable

Abstract

With the advancement of information and communication technologies and the emergence of sharing economy, various shared mobility services have been introduced in many countries and some are achieving rapid growth. However, in South Korea, shared mobility services that were once introduced are now banned by laws and regulations following extreme opposition from taxi drivers and heated social conflict. This study analyzed consumer preferences for key technological and non-technological attributes that consists vehicle-based mobility services to investigate the social cost related to the ban. To be specific, this study evaluated the social opportunity cost of the ban on shared mobility services in South Korea and investigated the impact of potential options that may improve existing mobility services and minimize costs for various demographic groups. The results show that carpooling and professional ride-hailing services could assume significant amount of taxis' current market share if they were fully available. This implies that significant social opportunity cost may be incurred from the ban as consumers are unable to use the services they want. In particular, females tended to have a higher cost than males, and the cost appeared to increase by age. The choice probability for banned mobility services (social opportunity cost) of the female older adult is the highest (73.8%) among consumer groups. Moreover, this study suggests that providing incentives to induce taxis' electrification and strictly regulating and managing taxi drivers' service quality could be a useful strategy for policymakers to minimize the social costs of the ban on shared mobility services.

Language: en

Keywords

Carpooling; Market simulation; Preference heterogeneity; Professional ride hailing; Shared mobility service ban; Social opportunity cost