Citation

Raza A, Usman M, Ali M. Telemat. Inform. 2022; 67: e101753.

Copyright

(Copyright © 2022, Elsevier Publishing)

DOI

10.1016/j.tele.2021.101753

PMID

unavailable

Abstract

Despite growing research on the favorable outcomes of Facebook intensive use, there is little evidence about the role of Facebook intensive use in shaping users' online pro-social behaviors. Building on the Uses and Gratification Theory, we propose a positive relationship between Facebook intensive use and users' online pro-social behaviors. We also propose self-transcendence as a relevant mediator and online relationship commitment as an important boundary condition.

RESULTS based on time-lagged data from 467 (three waves, two months apart) students at a large public sector university and analyzed using structural equation modeling in Mplus (8.5) reveal a positive relationship between Facebook intensive use and online pro-social behaviors, both directly and indirectly, via self-transcendence. Moreover, online relationship commitment moderates the direct link between Facebook intensive use and self-transcendence and the indirect relationship between Facebook intensive use and online pro-social behavior. Practical implications can help promote the meaningful use of Facebook.

Language: en

Keywords

Facebook intensive use; Online pro-social behaviors; Online relationship commitment; Self-transcendence; University students