Citation

Epperson B. Mobilities 2013; 8(2): 238-251.

Copyright

(Copyright © 2013, Informa - Taylor and Francis Group)

DOI

10.1080/17450101.2012.659467

PMID

unavailable

Abstract

While not uncommon for innovator and innovation to merge into a single identity, it is more unusual for this to occur between object and critic. But it did happen in the 1960's with a novel small-wheeled bicycle, the Moulton, and the British architecture and design critic Reyner Banham. Banham believed the Moulton would give rise to a new generation of middle-class urban radical cyclists who would eventually come to rely on bicycles for their transport needs. While this did not happen, the Moulton's attention-getting technology did lead to a revived market in for bicycles among young, newly affluent consumers who bought small-wheeled utility bicycles as fashion statements and status symbols.

Language: en