Citation

Hauser DJ, Fleming ME. Sci. Commun. 2021; 43(5): 570-596.

Copyright

(Copyright © 2021, SAGE Publishing)

DOI

10.1177/10755470211031246

PMID

34489614

Abstract

Natural disasters are often described as having antagonistic qualities (e.g., wildfires ravage). The information deficit model presumes that when people assess the risk of weather hazards, they ignore irrelevant metaphoric descriptors. However, metaphoric frames affect reasoning. The current research assessed whether antagonist metaphors for natural disasters affect perceptions of the risk they pose. Three studies (N = 1,936) demonstrated that participants forecasted an antagonist-framed natural hazard as being more severe, and intended to evacuate more often, than a literal-framed natural hazard. Thus, the metaphorical language used to discuss natural disasters deserves consideration in the development of effective risk communication.

Language: en

Keywords

risk perception; risk communication; natural disasters; conceptual metaphor