Citation

Houghton F. Alcohol Alcohol. 2021; ePub(ePub): ePub.

Copyright

(Copyright © 2021, Oxford University Press)

DOI

10.1093/alcalc/agab052

PMID

unavailable

Abstract

Barker et al. (2021) are to be commended for their recent examination of alcohol advertising in the 2019 Guinness Six Nations Championship. Their second by second quantification of such advertising provides incontrovertible evidence of the pervasive nature of this association between alcohol advertising and sport. The sheer volume of alcohol advertising exposure that they note is staggering. The concern is that although they noted a total of 13,640 s (227.3 min or 3.8 h) of match screen time in which the word Guinness was visible, this is actually a significant underestimate of actual exposure to such advertising.

Barker et al.'s analysis may be critiqued on a number of grounds. Perhaps most importantly...

Language: en