Citation

Greig R. Road Transp. Res. 2010; 19(2): 90-92.

Copyright

(Copyright © 2010, Australian Road Research Board)

DOI

unavailable

PMID

unavailable

Abstract

This paper presents evidence supporting the contention that the term 'cyclist' is narrowly interpreted as referring mainly to 'serious' sports cyclists both by people who ride bikes and those who do not. Most (over 70%) people who ride bikes at least occasionally do not self identify as cyclists and for others the term has negative connotations. This suggests the term cyclist should be avoided in communications promoting cycling to the non-cycling public and motorists. This has relevance to cycling promoters, writers of cycling material and cycling event organisers in composing messages to best reach their audience. Alternatives to the term are suggested.

Language: en