Citation

Pajarito Grajales DF, Degbelo A, Gould M. Int. J. Sustain. Transp. 2020; 14(10): 761-776.

Copyright

(Copyright © 2020, Informa - Taylor and Francis Group)

DOI

10.1080/15568318.2019.1627619

PMID

unavailable

Abstract

Bicycling is an important mode of transport for cities and many cities are interested in promoting its uptake by a larger portion of the population. Several cycling mobile applications primarily rely on competition as a motivation strategy for urban cyclists. Yet, collaboration may be equally useful to motivate and engage cyclists. The present research reports on an experiment comparing the impact of collaboration-based and competition-based rewards on users' enjoyment, satisfaction, engagement with, and intention to cycle. It involved a total of 57 participants in three European cities: Münster (Germany), Castelló (Spain), and Valletta (Malta). Our results show participants from the study reporting higher enjoyment and engagement with cycling in the collaboration condition. However, we did not find a significant impact on the participants' worldview when it comes to the intentions to start or increase cycling behavior. The results support the use of collaboration-based rewards in the design of game-based applications to promote urban cycling.
Keywords: Urban cycling, gamification, engagement, mobile apps, collaboration, competition
Subject classification codes:

Language: en