Citation

Steen JA, Burg MA. J. Public Child Welf. 2019; 13(1): 18-34.

Copyright

(Copyright © 2019, Informa - Taylor and Francis Group)

DOI

10.1080/15548732.2018.1462751

PMID

unavailable

Abstract

The purpose of this study was to evaluate child abuse prevention campaign materials. Using a randomized posttest design, 600 parents from an online research panel were recruited and surveyed. Multiple regression results indicate that exposure to the campaign materials had a significant relationship with four of the five domains (effects of child maltreatment, the appropriateness of harsh parenting, the physical dangers and needs unique to childhood, and the power to prevent child maltreatment). These results have implications for the child abuse prevention practitioners who seek to design and distribute effective campaign materials.

Language: en

Keywords

Child abuse prevention; evaluation; media campaign; parenting; public awareness campaign; randomized controlled trial