Citation

Geller ES, Davis L, Spicer K. J. Organ. Behav. Manag. 1983; 5(1): 17-29.

Copyright

(Copyright © 1983, Informa - Taylor and Francis Group)

DOI

10.1300/J075v05n01_03

PMID

unavailable

Abstract

An incentive strategy for motivating seat belt usage was implemented at an industrial complex where it was possible to compare intervention impact on hourly (blue-collar) versus salary (white-collar) workers. When employees arrived in the morning and departed in the afternoon, seat belt usage was assessed at the plant's separate parking lots for salary and hourly workers. After several days of baseline an incentive program was implemented during only the morning observation sessions by distributing to vehicle drivers flyers that prompted seat belt usage and gave belt wearers opportunities to win prizes. Baseline belt wearing was substantially higher among salary than hourly workers (e.g., mean usage of 17.4% vs. 3.4%); and the incentives encouraged a much greater proportion of salary than hourly workers to buckle up (e.g., mean a.m. usage of 50.6% vs. 5.5% during the incentive period). Belt usage increased in the p.m. when incentives were offered in the a.m.; however after the a.m. incentives were withdrawn, belt usage returned to initial baseline levels. Interpretations and implications of the salary vs. hourly differences are discussed.

Language: en