Citation

Haufe N, Millonig A, Markvica K. Transp. Res. Proc. 2016; 19: 49-57.

Copyright

(Copyright © 2016, Elsevier Publications)

DOI

10.1016/j.trpro.2016.12.067

PMID

unavailable

Abstract

Promoting active mobility, i.e. walking and cycling, does not only require providing the adequate infrastructure. It is necessary to identify efficient ways to inform people and to arouse interest to actually change mobility behaviour. The challenge is to identify homogeneous (target) groups of shared mobility-related information needs and to extract appropriate group-related arguments. To develop encouragement strategies for different social groups, a milieu-based segmentation approach is applied in this paper in order to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments to promote active mobility.

Language: en

Keywords

active mobility; Mobility behaviour; mobility-related information; social milieus