Citation

Jung S, Roh S, Yang H, Biocca F. Cyberpsychol. Behav. Soc. Netw. 2017; 20(9): 553-560.

Affiliation

Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea .

Copyright

(Copyright © 2017, Mary Ann Liebert Publishers)

DOI

unavailable

PMID

28922036

Abstract

This study investigates how different interface modality features of online dating sites, such as location awareness cues and modality of profiles, affect the sense of social presence of a prospective date. We also examined how various user behaviors aimed at reducing uncertainty about online interactions affect social presence perceptions and are affected by the user interface features. Male users felt a greater sense of social presence when exposed to both location and accessibility cues (geographical proximity) and a richer medium (video profiles). Viewing a richer medium significantly increased the sense of social presence among female participants whereas location-based information sharing features did not directly affect their social presence perception. Augmented social presence, as a mediator, contributed to users' greater intention to meet potential dating partners in a face-to-face setting and to buy paid memberships on online dating sites.

Language: en

Keywords

gender difference; location-based information sharing (LBIS); modality richness; social presence; uncertainty reduction strategies (URSs); user interface