Citation

Rhodes N, Loiewski C, Potocki B, Ralston R. J. Health Psychol. 2019; 24(6): 823-832.

Affiliation

Ohio State University, USA.

Copyright

(Copyright © 2019, SAGE Publishing)

DOI

10.1177/1359105316683240

PMID

28810384

Abstract

A self-report survey of first-year college students ( n = 421; 46% female) included measures of perceived prototype, attitude and injunctive norm accessibility, past drinking behavior, and future drinking intention. Both norm accessibility and prototype perception were significant predictors of intention to drink in the future among first-year college students. The effect of prototypes on drinking diminished as pro-drinking norms became more accessible, indicating greater automaticity of drinking decision-making. Theoretical models of drinking intention should include both normative constructs and prototypes. Implications for interventions to reduce college student drinking are discussed.

Language: en

Keywords

college student drinking; norm accessibility; prototype; social norms