Citation

Yoshimura Y, Amini A, Sobolevsky S, Blat J, Ratti C. Appl. Geogr. 2017; 81: 43-51.

Copyright

(Copyright © 2017, Elsevier Publishing)

DOI

10.1016/j.apgeog.2017.02.002

PMID

unavailable

Abstract

This paper presents a novel framework to analyze pedestrians' behavioral patterns throughout shopping environments in the historical center of Barcelona, Spain. We employ a Bluetooth detection technique to capture a large-scale dataset of pedestrians' behavior over a one-month period, including during a key sales period. We focused on comparing particular behaviors before, during, and after the discount sales by analyzing this large-scale dataset, which is different but complementary to the conventionally used small-scale samples. Our results uncover pedestrians actively exploring a wider area of the district during a discount period compared to weekdays, giving rise to strong underlying mobility patterns.

Language: en