Citation

Atombo C, Wu C, Zhang H, Wemegah TD. Traffic Injury Prev. 2017; 18(7): 694-702.

Affiliation

Department of Civil Engineering , Accra Technical University , P.O. Box 561 , Accra , Ghana .

Copyright

(Copyright © 2017, Informa - Taylor and Francis Group)

DOI

10.1080/15389588.2017.1307969

PMID

28332869

Abstract

OBJECTIVE: Road accidents are an important public health concern and speeding is a major contributor. Although, flow theory (FLT) is a valid model for understanding behavior, currently the nature of the roles and interplay, of FLT constructs within the theory of planned behavior (TPB) framework when attempting to explain the determinants of motivations for intention to speed and speeding behavior of car drivers is not yet known. The study aims to synthesize TPB and FLT in explaining drivers of advanced vehicles intention to speed and speed violation behavior and evaluate factors which are critical for explaining intention and behavior.

METHOD: The hypothesized model was validated using a sample collected from 354 fully licensed drivers of advanced vehicles, involving 278 males and 76 females on two occasions separated by a three-month interval. During the first of the two occasions, participants completed questionnaire measures of TPB and FLT variables. Three months later, participants' speed violation behavior was assessed.

RESULTS: The study observed a significant positive relationship between the constructs. The model accounted for 51% and 45% of the variance in intention to speed and speed violation behavior respectively. The independent predictors of intention were enjoyment, attitude and subjective norm. The independent predictors of speed violation behavior were enjoyment, concentration, intention and perceived behavioral control.

CONCLUSIONS: The findings suggest that safety interventions for preventing speed violation behaviors should be aimed at underlying beliefs influencing the speeding behaviors of drivers of advanced vehicles. Furthermore, perceived enjoyment is of equal importance to the driver's intention, influencing speed violation behavior.

Language: en

Keywords

Cognitive concentration; Flow Theory; Intention; Perceived enjoyment; Speed violation behavior; Theory of Planned Behavior