Citation

Job RFS. J. Australas. Coll. Road Saf. 2017; 28(1): 64-68.

Copyright

(Copyright © 2017, Australasian College of Road Safety)

DOI

unavailable

PMID

unavailable

Abstract

Safe System and Vision Zero principles are being successfully applied and strongly promoted, yet many countries are not embracing them. Two additional advocacy challenges for road safety are created by the Safe System approach, despite its value.

While agreeing with the Vision Zero moral objective of zero deaths on the roads, with many audiences this may not be the most effective basis for advocacy for a Safe System approach. In addition, the objective of zero deaths is seen as currently inappropriate and out of step with the many other life threatening problems LMICs face. Alternatives for promotion of the Safe System approach are available in terms of economic costs, social consequences, and the success of road safety interventions beyond the traditional behaviour change approaches.

Language: en