Citation

Slosarski Y. Commun. Crit. Cult. Stud. 2016; 13(3): 250-268.

Copyright

(Copyright © 2016, National Communication Association, Publisher Informa - Taylor and Francis Group)

DOI

10.1080/14791420.2016.1151537

PMID

unavailable

Abstract

Taking the case of the 2011 protests at the Wisconsin state capitol, this essay theorizes a model of political culture jamming. When 100,000 people swarmed downtown Madison, I argue, they jammed both Governor Scott Walker's market-based rhetoric and organized labor's typical response to such attacks. This case study, then, extends culture jamming as a way of understanding resistance to the marketization of realms that extend beyond the vaguely cultural. It demonstrates that when expanded to include embodied, political action, culture jamming offers a particularly useful lens through which activists may challenge rhetorics that promote ever-expanding markets.

Language: en