Citation

Dwi Mayangsari I, Kurnia I, Siti Muslicha I. Int. J. Humanit. Soc. Sci. 2015; 5(12): 115-120.

Copyright

(Copyright © 2015, Center for Promoting Ideas)

DOI

unavailable

PMID

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Abstract

Social media became powerful and used by youth organizations to communicate and to create social movements. This research explores the youth organization Perhimpunan Mahasiswa Bandung (PMB) that uses social media (FaceBook, Twitter, YouTube, and blogs) with a statistical descriptive quantitative approach through questionnaires and observation. As a result, it can be concluded that members of the organization recommend FaceBook as the most effective media (71%) while Twitter and blogs are less effective with 65.5% and 60.5% respectively. Respondents also implied that the organization's social media is important because it disseminates information about their social issues and provides them opportunities to take a part in social movements (94% effectiveness score). However, this research also found that this organization embraced negative activities such bullying to their new members and others.

Language: en