Citation

Buchanan R, Chang K. Transp. Res. Rec. 1997; 1606: 149-155.

Copyright

(Copyright © 1997, Transportation Research Board, National Research Council, National Academy of Sciences USA, Publisher SAGE Publishing)

DOI

10.3141/1606-18

PMID

unavailable

Abstract

The three major arguments made by opponents of metrication--cost, confusion, and cultural perception--are addressed. Research into these factors has suggested that encouraging the use of metrication is not an impossible task if strategic planning for a comprehensive communication campaign is conducted.

Language: en