Citation

Dewey M, Heiss SN. J. Interpers. Violence 2018; 33(9): 1427-1448.

Affiliation

University of Vermont, Burlington, USA sheiss@uvm.edu.

Copyright

(Copyright © 2018, SAGE Publishing)

DOI

10.1177/0886260515618213

PMID

26681784

Abstract

Successful strategies for branding that are inclusive of male-identified survivors were identified in this qualitative study through semi-structured interviews with leaders from six domestic violence agencies across the United States: four represented traditional domestic violence agencies and two represented specialized agencies with expertise in providing services to nontraditional survivors. The strategic implementation of (a) inclusive language, (b) visual diversity, (c) community outreach, and (d) communication channels emerged as successful strategies in branding in an inclusive way for male-identified survivors. The implementation of these successful strategies provides the opportunity for domestic violence agencies to create an inclusive environment for male-identified survivors and would contribute to a paradigm shift in how domestic violence is viewed.

Language: en