Citation

Glendon AI, Cernecca L. Transp. Res. F Traffic Psychol. Behav. 2003; 6(3): 197-216.

Affiliation

School of Applied Psychology, Griffith University, Gold Coast Campus, PMB 50 Gold Coast Mail Centre, Gold Coast, Queensland 9726, Australia

Copyright

(Copyright © 2003, Elsevier Publishing)

DOI

10.1016/S1369-8478(03)00026-3

PMID

unavailable

Abstract

This study of young drivers' responses to different message types seeking to influence driver behaviors found no differences between attitude-directed, behavior-directed, or attitude-and-behavior-directed messages in reducing reported speeding or drink-driving behavior intentions. Participants were more likely to report that they would reduce speeding than to reduce drink-driving after viewing anti-speeding and anti-drink-driving messages respectively. Enforcement theme messages were most likely to produce reductions in reported speeding behavior.