Citation

Hogue S. Design Management Review 2005; 16(4): 34-38.

Copyright

(Copyright © 2005, John Wiley and Sons)

DOI

10.1111/j.1948-7169.2005.tb00015.x

PMID

unavailable

Abstract

Products like the Bugaboo stroller and the Dyson vacuum go against the grain. They are counter intuitive. They command attention and a premium price. In the New York neighborhoods where well-off new parents live, Bugaboo strollers are everyehere. Our sidewalks are congested with bug-eyed, sunglassed mons and Lacosted dada wheeling these all-terrain strollers from one shop to another. Bugaboo strollers command $500 premiums over non-urban-assault strollers. While Bugaboos are more versitile and rugges, the image defined by the product's usage earns a significant portion of the premium...

Language: en