Citation

Bye HH, Herrebrøden H, Hjetland GJ, Røyset GØ, Westby LL. Scand. J. Psychol. 2014; 55(5): 469-476.

Affiliation

Department of Psychosocial Science, University of Bergen, Norway.

Copyright

(Copyright © 2014, Scandinavian Psychological Associations, Publisher John Wiley and Sons)

DOI

10.1111/sjop.12141

PMID

24975918

PMCID

PMC4282792

Abstract

We present a pilot study and two main studies that address the nature of stereotypes of social groups in Norway within the framework of the Stereotype Content Model (SCM). The first study focused on stereotypes of a wide range of groups across categories such as gender, age, religious conviction, socioeconomic and health status. The second study focused on stereotypes of immigrant groups. Participants (n = 244 and n = 63, respectively) rated the groups on perceived warmth, competence, status, and competition.

RESULTS from both studies support the applicability of the SCM in Norway and provides a unique insight into stereotypes of Norwegian social groups.

Language: en