Citation

Lewis I, Watson BC, White KM. Accid. Anal. Prev. 2016; 97: 309-314.

Affiliation

Queensland University of Technology (QUT), Institute of Health and Biomedical Innovation (IHBI), Corner of Musk Avenue and Blamey Street, Kelvin Grove, Queensland 4059, Australia; Queensland University of Technology (QUT), School of Psychology & Counselling, Victoria Park Road, Kelvin Grove, Queensland 4059, Australia. Electronic address: km.white@qut.edu.au.

Copyright

(Copyright © 2016, Elsevier Publishing)

DOI

10.1016/j.aap.2015.07.019

PMID

26362827

Abstract

This paper provides an important and timely overview of a conceptual framework designed to assist with the development of message content, as well as the evaluation, of persuasive health messages. While an earlier version of this framework was presented in a prior publication by the authors in 2009, important refinements to the framework have seen it evolve in recent years, warranting the need for an updated review. This paper outlines the Step approach to Message Design and Testing (or SatMDT) in accordance with the theoretical evidence which underpins, as well as empirical evidence which demonstrates the relevance and feasibility of, each of the framework's steps. The development and testing of the framework have thus far been based exclusively within the road safety advertising context; however, the view expressed herein is that the framework may have broader appeal and application to the health persuasion context.

Language: en