Citation

Kreindler ML, Horodniceanu M, Cantilli EJ. Transp. Res. Rec. 1979; 709: 10-13.

Copyright

(Copyright © 1979, Transportation Research Board, National Research Council, National Academy of Sciences USA, Publisher SAGE Publishing)

DOI

unavailable

PMID

unavailable

Abstract

The applicability of two theories of behavior--the humanistic theory and the behavioristic theory--to two areas of transportation--safety and modal choice--was tested. The first experiment supported the use of the behavioristic theory to explain driver compliance to speed limits and found that public information campaigns were ineffective. The second experiment also supported the use of the behavioristic theory and showed that reinforced choices will be made more often in an environment where positive controls govern the consumers' modal choice.