Citation

Weaver GD, Dudek CL, Hatcher DR, Stockton WR. Transp. Res. Rec. 1977; 644: 57-61.

Copyright

(Copyright © 1977, Transportation Research Board, National Research Council, National Academy of Sciences USA, Publisher SAGE Publishing)

DOI

unavailable

PMID

unavailable

Abstract

In Dallas, Texas, on July 4, 1976, freeway traffic bound for a fireworks display was diverted to an alternate arterial route. The object was to validate primary candidate messages and displays resulting from extensive laboratory studies of human factors. Two primary candidate messages were displayed at alternate times on matrix signs located on the Central Expressway. The first message caused 56.2 percent of the traffic to divert and the second 43.8 percent.