Citation

Neuzil D. Transp. Res. Rec. 1974; 518: 11-24.

Copyright

(Copyright © 1974, Transportation Research Board, National Research Council, National Academy of Sciences USA, Publisher SAGE Publishing)

DOI

unavailable

PMID

unavailable

Abstract

This study was conducted to test the hypotheses that the public does indeed have a marked preference for highway design treatments incorporating design principles promulgated by students of aesthetic highway design and that these treatments are also perceived as offering greater motoring safety than those provided by aesthetically more austere design practice. A survey of two groups of subjects, which used paired sketches of alternative design treatments for specific design features, revealed marked preferences in terms of attrractiveness and perceived safety for certain treatments recommended by aesthetic design critics. These preferences were particularly great in connection with elements of horizontal and vertical alignment. Survey respondents generally showed a greater preference for the critics' designs in terms of perceived safety than on the basis of attractiveness of appearance.

Language: en