Citation

Cho J, Lee HE, Kim SJ, Park D. Cyberpsychol. Behav. Soc. Netw. 2015; 18(1): 41-45.

Affiliation

School of Media and Communication, Chung-Ang University , Seoul, South Korea .

Copyright

(Copyright © 2015, Mary Ann Liebert Publishers)

DOI

10.1089/cyber.2014.0383

PMID

25584729

PMCID

PMC4290792

Abstract

Considering the increasing use of diet/fitness apps, this study aimed to investigate how four factors related to body image--evaluations of and orientations toward both appearance and fitness--impact college students' perception of the usefulness of such apps. Based on the Technology Acceptance Model, this study tested a path model examining the relationships among the four body-image-oriented factors, perceived usefulness (PU) of diet/fitness apps, and behavioral intention to use such apps.

RESULTS from a path analysis revealed that while college students' evaluation of appearance and fitness decreased the PU of diet/fitness apps, their orientation toward fitness increased the same outcome variable.

Language: en