Citation

Creyer EH, Kozup JC, Burton S. J. Consum. Aff. 2002; 36(2): 171-202.

Copyright

(Copyright © 2002, American Council on Consumer Interests, Publisher John Wiley and Sons)

DOI

10.1111/j.1745-6606.2002.tb00429.x

PMID

unavailable

Abstract

In recent years, alcohol-related problems on college campuses have been well documented. This research examines how two different alcoholic beverage health warnings placed on the label of a fictitious brand of beer influence alcohol-related risk perceptions, attitudes and intentions, and characterizations of problem-drinking behaviors of binge and non-binge drinkers in Australia and the United States. The consumer welfare implications of our findings, which show that the dependent measures are influenced by both main and interaction effects, are discussed.